Today I will be explaining to you the difference between the terms used in a lot of “natural” beauty products out there because there is a lot of false and misleading advertisement within the beauty industry. I feel as customers we should have the right to know about exactly what is in the products we are using in terms of ingredients. The ingredient list should be clearly displayed at the back of each product so that we are able to check that the product is exactly as is advertised. I feel as though there is a lot of false advertisement within the beauty industry because they know that not everyone can read an ingredient list and know that the labels used, such as “natural” and “organic,” apply to each ingredient. What I see a lot in beauty products, is the term “natural” being advertised when there is only one ingredient within the whole list that is naturally derived, and it is usually placed further down the ingredient list (meaning that there is less of or hardly any of the “natural” ingredient used). I personally feel as though there should be stricter regulations when it comes down to the advertisement of how “natural” a product really is, because nowadays it is really misleading.
When the term “natural” is labelled on beauty products, this can mean that a product contains only one ingredient that is “naturally derived,” and the rest of the ingredient list is synthetic. The label “natural” is certified by no one, so it can be advertised to be as misleading as possible. It’s also shocking to note that currently, there are no regulations around the use of the label “natural” within the Australian beauty market. “Organic” is also another misleading label used that is becoming increasingly popular amongst beauty products. It is used to label a product that only contains at least 70-95% of organic and natural ingredients. For a beauty product to be as organic and as clean as possible, you need a stamp of certification for it to be “Certified Organic.” A product that is “Certified Organic” is of the highest quality or most organic you can get, as a product must meet strict guidelines before getting a stamp of approval. In Australia, for a product to label itself as “Certified Organic,” it must contain at least 95% of organic ingredients, free from harmful synthetic chemicals. Always check the product for a “Certified Organic” logo from an accredited certifier; ACO (Australia), OFC (Australia), Ecocert (Europe), USDA Organic (US), NASAA (Australia), Demeter (Australia), TOP (Australia) and Soil Association (UK). I hope you found this information helpful when searching for truly organic beauty products on the market!
-Below is Therese Kerr’s (Miranda Kerr’s mother) youtube video, which inspired this post, on where she explains the difference between “Traditional” (or natural) “Organic,” and “Certified Organic” skincare: